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Positioning

Brand positioning for companies in Vienna, Eastern Austria and beyond

New brand or repositioning: we find what makes you unique and turn it into an honest promise customers understand and are happy to pay more for.

Our approach

Use your chance to position yourself clearly.

What counts is your promise to your customers. We work out what defines you and why you are genuinely good.

Clear positioning makes you attractive and unmistakable for the right audience. It also supports a premium pricing strategy.

What you get

  • Market and competitor analysis
  • Clearly defined audiences
  • Your USPs, clearly worded
  • Positioning statement and brand promise
  • Key messages for web, sales and social
  • Roadmap with priorities
  1. Analyse the market

    Market, competitors and audiences: we find what sets you apart and which niches are still open.

  2. Define the promise

    We formulate an honest promise of why your brand is unique.

  3. Implement consistently

    Every channel carries the same message. Your brand is perceived clearly and your communication becomes more efficient.

Client voice

What our clients say

From the very start we relied on ITTU MARKETING to take the right marketing steps for our self-employment in educational development support, and we are very happy with this path. The easy communication and support whenever problems come up feel really good. Highly recommended.
Natur & TierzeitGoogle review, translated
FAQ

Frequently asked questions

Why does positioning matter?

It sets you apart from competitors, makes you attractive and unmistakable for your audience and supports higher prices.

Can positioning change later?

Yes. You adapt your strategy to the market while your values stay the same.

Ready for a brand that says more, moves more and achieves more?

In a free initial call we show you where your biggest lever is. No obligation, in person or online.